The graphics of the Odra development environment refer to the history of the location in a modern way. In the past, the car registration center was located here, and this is where you got your driver's license. The topic of environmental design, which stems from various road signs, also began to branch out from this. These are created into parametric patterns that transform gray walls into optically playful surfaces while bringing focus to the central illustrations. In contrast to the patterns, the iIllustrations are executed in graffiti style, which strengthens the connection with the urban environment.
The solution uses 3 main colors that clearly mark the three entrances to different houses. If you can see three different houses on the street, they share an underground parking lot, so the graphic design plays an important role in orientation in the large parking lot. The aim of the solution was to create a strong identity for the development and also to bring more joy and wit to the usually very utilitarian space, so that arriving home is not just boring and cold.
ClientMerko EhitusYear2023AddressOdra, TallinnArchitectMartin AuninInterior architectsKersti Pilar, Kariina BabicGraphical designerMartin BabicPhotographerKarl Kasepõld